What matters to Sara?
Connecting people. Connecting ideas.
I have always had a passion for understanding people. I love to learn people’s life stories so that I can get one step closer to understanding what makes that individual person who they are. Maybe I can begin to learn what they like, what their values are, and what motivates them to act.
Who is your customer?
What drives them?
What motivates their morning routine, and what powers them through their day?
These are questions that you are answering every day in your business. Whether or not you have taken a moment to think through these questions in this way, you could answer every one of them without even thinking. That knowledge is what makes you good at what you do. This makes your business successful.
My job is to capture your deeply familiar knowledge of your customer base and translate it into writing. The writing could be content for your website, landing pages, email sequences, product descriptions, product descriptions/specifications, etc! Even if you are not seeing what you need on the list, message me anyway, and let’s see if we can work something out!
Sara’s Background
Education
Oakland University
Degree: Master’s in Business Administration (MBA)
Courses included: Marketing, Leadership, Economics, Accounting, Finance
The University of Texas at Austin
Degree: Bachelor of Arts (BA) in both Rhetoric/Writing and English
L’Université Paris – Dauphine
Courses included: International Business Management, International Business Ethics, International Business Leadership
Career
My corporate life has been a natural progression of roles in the aerospace and automotive fields. From Purchasing and Supply Chain, I moved organically to Program Management, Sales, and Marketing.
On your side, I have direct experience with the issues and pain points that you are facing with your business. I have been a supplier / provider of goods and services, and I have encountered international logistics nightmares that have kept me awake at night – sometimes just saying part numbers in my sleep, sometimes being on the late night conference calls with Europe to figure out the next move.
On the customer side, I have a deep understanding of the needs and expectations of customers. I have been a customer, anxiously awaiting goods and services, wondering why I cannot receive things yesterday and cautiously wondering what you plan to sell me next. I have been in the trenches with customers whose primary need is an ally in the right role to support their program timelines.
I have been knee deep in paperwork review with the accounting department, and I have presented the 5-year savings to the finance department.
I have a variety of experiences in my career that will only serve to support my working relationship with you, my valued client. My goal is to help you succeed by providing just the right language to help you reach your customers.
Personal Life
My family is from all over the world. Thanks to my mixed heritage, the foundation of my life and upbringing has been inherently filled with opportunities for diverse people, ideas, and mentalities to coexist. In effect, my approach to life (and my life itself) is a product of different people seeking connection.
Surrounded by many different languages, I developed a fascination with language, syntactical structure, and the culture that forms from language (and the language that forms from culture)! My life led naturally to an in-depth study of languages and the written word. Building on these studies, I built a corporate career and completed a master’s degree in business.
I am bringing a life full of experiences and unique understanding to you. I would love to help your business by writing to your audience in exactly the way they need.